Infinite Dial 2021

The 2021 edition of Edison Research and Triton Digital‘s perpetually indispensable #InfiniteDial survey came out last week, and the news is excellent once again for podcasters:
– Americans love of podcasts continues to grow: 78% of the population over age 12 are “familiar” with podcasts, 57% have listened to one, 48% have listened in the last month, 28% percent (80 million people!) in the last week.
– Those weekly listeners? They listen A LOT: an average of 5 different shows, 8 episodes total in the last week alone.
-Listenership is almost even across genders: 51% male, 48% female, 3% other/nonbinary (darn close to the overall makeup of the country – 48%M, 49%F, 2%NB), and skews heavily to people under 35, pointing to continued strength in the future.
Podcasts are a powerful medium, and they keep getting stronger!

Subscribe to our Newsletter

to receive news, updates, how-to’s & tips.

Every piece of media we produce has one goal – emotional engagement. How can we get best response from the most important audience? What do they need to feel so they can be inspired to take action? So how can we help you?

Contact Us


Mon - Fri 8am to 6pm EST

Follow Us On

© 2022 CitizenRacecar