Notes on Good Podcasting

Content Marketing for the Uninitiated

June 17, 2024

There’s a monthly magazine called The Furrow that’s been published for more than a century. It contains stories about farmers and farming, along with useful agricultural and business information. It’s something you might be likely to read if you were a farmer—which is exactly why the tractor company John Deere puts it out.  This magazine is an example of something called “content marketing.” This is a phrase you may have heard before – and even if you haven’t, you’ve encountered it in one form or another. It’s the concept that brought us the Guinness Book of World Records, the Michelin […]

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Is There Any Such Thing As A Video Podcast?

June 10, 2024

On one hand, that’s a ridiculous question. Of course there is. There are tens of thousands of video podcasts, with more published every day. On the other hand… no. There really isn’t, and there really cannot be. This is a paradox, and I believe it comes from a fundamental divide in the podcast community: two groups of creators with very different definitions of what a podcast is and what it is for.  To find an answer to this question, then, let’s look at each of these groups—who I like to call “The Roganites” and “The Glassians”—and see what we can […]

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The Great Unanswered Question in Branded Podcasting

May 31, 2024

While more companies and organizations are starting to see the potential power of a branded podcast series, these projects very often do not succeed. They are launched with great fanfare, but then fail to find a real audience and are soon abandoned. Frequently, this is because of a single, crucial question left unasked at the beginning of the project. That all-important question is this:  “How do we make this good?” This may seem childishly simple and uncomfortably subjective – who am I to say what someone else will think is good? – but for a podcast series, the meaning of […]

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