RacecarQuarterly Fall/Winter 2015

Fall/Winter 2015


Wow, it’s been a busy Fall over here at CR HQ: a veritable cornucopia of new clients and new projects. But never you fear, there’s always room for one more!
Call or write anytime: hello@citizenracecar.com
Alfred A. Knopf - 100th Anniversary - Shortform

What a party! And what a thrill it was to film it.

No one has published more exceptional writers over the last 100 years than Alfred A. Knopf and they held their centennial celebration in a suitably grand setting: the main lobby of the New York Public Library’s flagship Schwartzman Building. In capturing it, we wanted to be as unobtrusive as possible, so we sent a small team with compact equipment and were able to get beautifully intimate footage of some of the worlds greatest writers: Toni Morrison, Robert Caro, Sharon Olds, and James Elroy, as well as a special lullaby from the one and only Patti Smith.

Watch the videos by clicking here and here.

We’re very proud to have played a consulting role in the brand transformation of the Global Alliance for Community Development into Aya Worldwide. It’s a growing organization with a big future!

Our Creative Director, David Hoffman, spoke on the panel “Achieving Brand Differentiation in a Crowded Field” at New York Nonprofit Media‘s inaugural MarkCon. Watch an excerpt of him describing his philosophy of branding by clicking here.
Our Philosophy of Branding
So what’s YOUR story?
Don’t be shy – drop a line!hello@citizenracecar.com

Allow us to introduce Harbor Light Coaching, New York! It was an exciting challenge to create their complete brand identity. We began by finding a name, logo, and visual language that would bridge the gap between the founder’s west-coast style and the Manhattan clientele she now serves. Then we designed a clean, elegant website, featuring an introductory video that shows the setting of their online sessions.

Check out the website by clicking here.

Here was a fun website to do: a kind of interactive treasure hunt to launch the debut album from the band Buffalo Domingo. It’s all over the map in the best possible way.

Launch the website here.

And, of course, we’re still the primary producers of podcasts for our friends at The New York Academy of Sciences: The latest two being a look at the use of systems science in the study of nutrition and an exploration of “proof of concept centers“, an exciting new way that innovative technologies are being developed and brought to market.

So what’s next? Glad you asked!
We’re in production now for a new series of documentary videos about the excellent work that the Conserve Wildlife Foundation of New Jersey is doing to preserve and protect the unique ecosystem of the Delaware Bay

We’re also very excited to be creating a new online home for our friends at LAPA Fundraising

Stay tuned for news about both!