Notes on Good Podcasting
The Real ROI of Branded Podcasts
A lot of companies have dipped a toe into podcasting and then given up almost immediately.
Slop Versus Cuisine: Integrating Your Podcast Into Your Marketing Strategy
Do you have a website? And a blog, social channels, email newsletter, maybe even a podcast? If so, you might have thought to yourself: “How do I make all these channels work together?”
We Are A Podcast Production Agency—But Do We Produce Podcasts?
CitizenRacecar is and has always been a podcast production agency. We have been producing podcasts for more than twelve years, and across our team of podcast producers, audio engineers, podcasting educators, and digital marketers, we have truly deep experience in every aspect of creating a successful podcast series.
Podcasting Isn’t a Technology Problem
A lot of people want to start a podcast these days. And who can blame them? Podcasting is awesome. It’s a tremendously powerful medium for both self-expression and brand building, and also remarkably easy to get started in.
Don’t Picture This: Hard Truths About YouTube And Podcasting
Podcast Movement, the annual conference that proudly proclaims itself as ”The World’s Largest Podcasting Community”, was held in the Washington, DC suburbs a few weeks ago, and I was there with bells on.
Podcasting for Hearts and Minds
Hanging out at our company booth at the Bridge Conference in Washington D.C. last week, I noticed an almost overwhelming trend amongst the other exhibitors.
Complexity Makes Podcasting Essential
Podcasting is necessary for companies with complex ideas to share. To survive and thrive in marketing today you must embrace your complexity and successfully communicate it to the world.
Choosing the Right Podcast Hosting Platform
If you’ve so much as dipped your toes into the world of podcasting, you know there’s more to it than just hitting “record”. One of the most crucial steps is getting your podcast out into the world, which means selecting the right hosting platform.
Dead Podcasts Society
Here’s a statistic for you: somewhere in the neighborhood of 3.2 million podcast series have been published and remain available for listening. Of those, 44%—nearly a million and a half—published fewer than four episodes and then stopped forever.
Podcast Marketing Isn’t One-Size-Fits-All
I recently attended The Podcast Show in London, an event busting with a mix of indie podcasters, industry professionals and everyone in between.
Automation, Deepfake, and the Death of Podcasting
Like the rest of the world, the podcast industry is currently obsessed with artificial intelligence. AI-driven start-ups are springing up like weeds, watered by millions in venture capital.
Content Marketing for the Uninitiated
There’s a monthly magazine called The Furrow that’s been published for more than a century. It contains stories about farmers and farming, along with useful agricultural and business information.
Is There Any Such Thing As A Video Podcast?
On one hand, that’s a ridiculous question. Of course there is. There are tens of thousands of video podcasts, with more published every day. On the other hand… no. There really isn’t, and there really cannot be.
The Great Unanswered Question in Branded Podcasting
While more companies and organizations are starting to see the potential power of a branded podcast series, these projects very often do not succeed. They are launched with great fanfare, but then fail to find a real audience and are soon abandoned.