Article for NPPro

Like it or not, if you’re a nonprofit, you’re also in the business of selling good feelings. Check out our own David Hoffman‘s article for NonProfit PRO Magazine to learn how crucial this is to your success in fundraising!

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Every piece of media we produce has one goal – emotional engagement. How can we get best response from the most important audience? What do they need to feel so they can be inspired to take action? So how can we help you?

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