“This Is My School”
Bishop Loughlin Memorial High School
A series of short promotional films for Bishop Loughlin Memorial High School in Brooklyn, NY.
Our brief for the RECRUITING was to create something that would appeal to both upcoming freshmen and their parents, and so we decided to focus on the school’s exceptional students and alums. “This is who you could be, this is who your child could be”, it says, in a piece that also reflects the style, spirit, and rhythm of this exceptional school.
For the FUNDRAISING piece, the target audience was very different. To appeal to the donor base, mostly older alums, we took the tempo down a bit, and changed the focus – concentrating on how a donation to the school created larger good, affecting not only the students but the entire community.
Winson Zhuang, Joonie Jang