Branding, Communications Strategy
Harbor Light Coaching, New York
Life coaching has never been more popular, so when we were approached by the ambitious and talented Nesreen Mahmoud to create the brand identity for her new coaching practice, we were excited by the challenge of making it stand out from the crowd.
We settled on a name and visual language that bridges the gap between her California personality and the New York clientele she wants to attract, suggesting a calm, safe voice in the noise of and confusion of the city. We then designed business cards and built a simple but effective website to match, featuring an identity video that explains what makes her practice special and also gives prospective clients an idea of what their online coaching sessions will look and feel like.
Production Lead, Copywriting and Editing, Video Post-production:
Graphic Design – Logo and Branding:
Graphic Design – Website:
Michael Shaw Fisher
Front and Back