Podcasts for Nonprofits

Podcasts Drive Engagement, Engagement Drives Support.

We’re experts in the art and science of creating effective podcast series for nonprofit organizations. Our award-winning work has surpassed our clients’ expectations by captivating broad audiences, fulfilling educational missions, disseminating stories of success, building lasting affinity, and driving donations.

There are several challenges that podcasts can solve particularly well for nonprofit organizations of all kinds:

Fulfill Your Mission

1. Fulfill Your Mission

Is educating the public about a particular subject central to your organization’s mission? A well-produced podcast series is everything you want your outreach efforts to be:  engaging, entertaining, capable of conveying vast amounts of information, and accessible to anyone in the world with a computer or smartphone. 

Not sure how your particular area of focus would translate to an engaging podcast? We’ve created successful and award-winning educational series about everything from fish biology to international affairs to cancer. We’d love to talk to you about building the right podcast to fulfill your outreach goals.

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Display Your Expertise

2. Display Your Expertise

Are your team members world leaders in your field? Are you exploring solutions that no one has thought of? Executing programs that no one else could? Does your network have your fingers on the pulse of the most exciting work being done worldwide?  Let’s tell those stories!

What better way to demonstrate your expertise and leadership than producing a podcast series that becomes a source of information and inspiration your audience returns to again and again?

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Revitalize Your Marketing

3. Revitalize Your Marketing

A quality podcast series — along with all the excellent promotional media we create around new episodes – can do wonders to reinvigorate your social feeds, eBlasts, and public relations campaigns. Let’s work together to create a series that informs and inspires, and you’ll have a whole new toolbox to generate awareness, turn awareness to engagement, and turn engagement to support.

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We’ve created award-winning, head-turning podcasts for organizations around the country. We’d love to work with you, too! Whether you’re refining an existing podcast, revisiting past attempts, or exploring podcasting as a new strategy, we’d love to help. pitcrew@citizenracecar.com

Case Studies

Our Challenge: When we first met with New York Edge:, they presented a very specific communications problem. The largest nonprofit provider of after school programming in New York City, they still weren’t always successful in conveying their unique vision for nontraditional education. Specifically, they wanted a series of media pieces that would demonstrate their commitment to mentorship in the lives of children.

An early idea they brough to the table was a series where they utilized their impressive contacts list to book a collection of interesting professionals, then have these people be interviewed by NY Edge’s CEO about important times in their lives when they were mentored, and how that mentorship shaped their career. This was a good starting point, but we wondered… was there a more powerful concept to be found?

The Solution: It soon occurred to us that this concept was neglecting a uniquely amazing resource: the thousands of children they serve every day. How much more powerful would it be if, instead of hearing people talk about mentorship, we could actually hear mentorship happening in real time?

This led to the creation of Formative a podcast where impressive, successful grown-ups from every professional field are interviewed by 10- to 13-year-olds from New York City public schools. Our young co-hosts get the opportunity to have amazing conversations with people who have real wisdom to share about growing up and finding your place in the world, and our guests get asked questions no professional interviewer would ever think of. For the audience, it’s an irresistible combination.

Results: Over the course of six 10-episode seasons, listenership has grown from hundreds per week to thousands, and the series has secured corporate sponsorship from Macy’s. Guest have included everyone from CEO’s to professional athletes to an astronaut to the Mayor of New York City. New York Edge’s development team has cited the show as an invaluable resource for engaging with new donors and partners.

Recognition: The show has been shortlisted for a 2023/24 Anthem Award for “Sustainability, Environment & Climate – Podcast or Audio”


New episodes released on Thursdays in seasonal batches, on Apple, Spotify, and wherever you get your podcasts.
Our Challenge: Neuroendocrine tumors (NETs) are a complex and often misunderstood disease, and a core mission of the Neuroendocrine Tumor Research Foundation (NETRF) is education — getting the facts about NETs to the people who need it most: patients, especially people who have been newly diagnosed and are desperate for information. When we met NETRF’s Development Lead at a conference, she immediately saw the potential for a well-produced podcast about NETs, but where to begin? How to create something that would be accurate, accessible, and engaging?

Over the course of initial conversations, we gravitated towards the idea of doing something in a documentary format, with short clips from multiple conversations in each episode, pulled together by voiceover from a series host as well as original music and immersive sound design. This is a much more demanding concept than doing a typical interview show, of course, but one that we knew would allow bring in a much wider range of techniques and perspectives and to educate our audience in a truly deep and meaningful way.

The Solution: Over the course of dozens of longform audio documentaries, NETWise presents a comprehensive and engaging overview of Neuroendocrine cancer. This starts with episodes exploring the most basic questions a new cancer patient might have: “what is a tumor?” “What is cancer?” “What tests might I need to take and why?” “Who are the members of my care team, and what do they do?”… and then progressing to accurate but accessible descriptions of very complex topics like the mechanisms behind different medications and the biology of cancer growth and metastasis.

Along the way, listeners hear from some of the best experts in the fields of NET research and care: clinicians, researchers, advocates, and policymakers, as well as fellow patients telling the stories of their own NET journeys, from diagnosis to treatment to thriving with the disease long-term.

Results: Since its premiere in 2019, NETWise has built a loyal audience across the disease community and stands as a showpiece of NETRF’s public outreach. It has also drawn corporate sponsorship from several of the most important players in NET-related pharmaceuticals and biotechnology.

New episodes released monthly, on Apple, Spotify, and wherever you get your podcasts.
Our Challenge: When we first met with New York Edge:, they presented a very specific communications problem. The largest nonprofit provider of after school programming in New York City, they still weren’t always successful in conveying their unique vision for nontraditional education. Specifically, they wanted a series of media pieces that would demonstrate their commitment to mentorship in the lives of children.

An early idea they brough to the table was a series where they utilized their impressive contacts list to book a collection of interesting professionals, then have these people be interviewed by NY Edge’s CEO about important times in their lives when they were mentored, and how that mentorship shaped their career. This was a good starting point, but we wondered… was there a more powerful concept to be found?

The Solution: It soon occurred to us that this concept was neglecting a uniquely amazing resource: the thousands of children they serve every day. How much more powerful would it be if, instead of hearing people talk about mentorship, we could actually hear mentorship happening in real time?

This led to the creation of Formative a podcast where impressive, successful grown-ups from every professional field are interviewed by 10- to 13-year-olds from New York City public schools. Our young co-hosts get the opportunity to have amazing conversations with people who have real wisdom to share about growing up and finding your place in the world, and our guests get asked questions no professional interviewer would ever think of. For the audience, it’s an irresistible combination.

Results: Over the course of six 10-episode seasons, listenership has grown from hundreds per week to thousands, and the series has secured corporate sponsorship from Macy’s. Guest have included everyone from CEO’s to professional athletes to an astronaut to the Mayor of New York City. New York Edge’s development team has cited the show as an invaluable resource for engaging with new donors and partners.

Recognition: The show has been shortlisted for a 2023/24 Anthem Award for “Sustainability, Environment & Climate - Podcast or Audio”


New episodes released on Thursdays in seasonal batches, on Apple, Spotify, and wherever you get your podcasts.
Our Challenge: In 2020, the Alaska Office of the Fish and Wildlife Service issued a nationwide call for proposals to produce a podcast series that would “celebrate the diverse, and culturally significant fish/fisheries in Alaska, and our imagination lit up…

There are other podcasts about fish and fishing, of course, but how could we make something that

1) stood out from the crowd

2) presented all of the wide range of topics implied in that brief, from the biology and ecology of wild fish to fishing as sport and commerce, and

3) would appeal to a wide range of listeners, even people who have never before cared about fish and fishing?

The Solution: We saw immediately that the proposed hosts for the series had tremendous on-air chemistry, so we built a show format that would highlight their interaction. Described by some as “Car Talk goes fishing”, Fish of the Week! features the dynamic duo of professional fish nerds Katrina and Guy as they explore the fish species of the United States one by one with a huge range of expert guests––from researchers to policymakers to anglers amateur and professional. In these deeply informative but also fun and energetic 30- to 40-minute episodes, released every Monday, they pay particular attention to the ecological challenges faced by the animals they highlight, and also the relation of fishing and fisheries to native people all around the country.

Results: Originally conceived as part of a one-year celebration of the 150th year of fisheries management by USFWS, the response to the series has been so overwhelmingly positive that it has been renewed multiple times and is now entering its fourth year with no signs of slowing down. Nationwide enthusiasm from the series inspired an expansion of it's subject matter from the fish species of Alaska to fish all around the USA.

Recognition for the show includes a 2022 Golden Post Award for “Best Government Podcast”, and a shortlisting for a 2023/24 Anthem Award for “Sustainability, Environment & Climate - Podcast or Audio”


New episodes released every Monday all year long on Apple, Spotify, and wherever you get your podcasts.
Our Challenge: Neuroendocrine tumors (NETs) are a complex and often misunderstood disease, and a core mission of the Neuroendocrine Tumor Research Foundation (NETRF) is education — getting the facts about NETs to the people who need it most: patients, especially people who have been newly diagnosed and are desperate for information. When we met NETRF’s Development Lead at a conference, she immediately saw the potential for a well-produced podcast about NETs, but where to begin? How to create something that would be accurate, accessible, and engaging?

Over the course of initial conversations, we gravitated towards the idea of doing something in a documentary format, with short clips from multiple conversations in each episode, pulled together by voiceover from a series host as well as original music and immersive sound design. This is a much more demanding concept than doing a typical interview show, of course, but one that we knew would allow bring in a much wider range of techniques and perspectives and to educate our audience in a truly deep and meaningful way.

The Solution: Over the course of dozens of longform audio documentaries, NETWise presents a comprehensive and engaging overview of Neuroendocrine cancer. This starts with episodes exploring the most basic questions a new cancer patient might have: “what is a tumor?” “What is cancer?” “What tests might I need to take and why?” “Who are the members of my care team, and what do they do?”… and then progressing to accurate but accessible descriptions of very complex topics like the mechanisms behind different medications and the biology of cancer growth and metastasis.

Along the way, listeners hear from some of the best experts in the fields of NET research and care: clinicians, researchers, advocates, and policymakers, as well as fellow patients telling the stories of their own NET journeys, from diagnosis to treatment to thriving with the disease long-term.

Results: Since its premiere in 2019, NETWise has built a loyal audience across the disease community and stands as a showpiece of NETRF’s public outreach. It has also drawn corporate sponsorship from several of the most important players in NET-related pharmaceuticals and biotechnology.

New episodes released monthly, on Apple, Spotify, and wherever you get your podcasts.

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