Video Production, Communications Strategy

Harbor Light Coaching, New York

Life coaching has never been more popular, so when we were approached by the ambitious and talented Nesreen Mahmoud to create the brand identity for her new coaching practice, we were excited by the challenge of making it stand out from the crowd.

We settled on a name and visual language that bridges the gap between her California personality and the New York clientele she wants to attract, suggesting a calm, safe voice in the noise of and confusion of the city. We then designed business cards and built a simple but effective website to match, featuring an identity video that explains what makes her practice special and also gives prospective clients an idea of what their online coaching sessions will look and feel like.

Launch Site
Team

Production Lead, Copywriting and Editing, Video Post-production:
David Hoffman
Graphic Design – Logo and Branding:
Laurie Duggins
Graphic Design – Website:
Anita Sanvitto
Web Development:
Diou Shi
Videography:
Vadim Aynbinder
Additional Copywriting:
Michael Shaw Fisher

Logo:

logo

Business Cards:

back front

Front and Back

Identity Video:

Website:

website

Video Production

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